About Us



Wasatch Willy.

I was born in the shadow of the Rocky Mountains, I live here now, and it is where I will forever stay. The Wasatch is where you will find me, fun hogging with my pup Kiki. I don’t need much- some peaks to bag, single track to bomb, forest to get lost in, a beautiful lady to share it with, delicious tacos, some homemade granola and I am a very happy man. When the Wasatch is blanketed with the greatest snow on earth, you can find me earning turns on my skis or running the lower sections of trails. No matter the weather, the mountains are where I am meant to be. My ancestors were some of the first people to explore these mountains and they did it with their own two legs- and so do I.

Bobby Geronimo. 

Living as simply as possible. Trail rat.  Mountain head.  Luddite.  Misanthrope. Trying to keep my sweat in the dirt.  I schedule my runs before I schedule my work. Like Thoreau wisely said, “A man is rich in proportion to the number of things he can afford to let alone.”  The more time I spend in the mountains, the wealthier I feel, despite the lack of reflection in my bank account. You might catch me shirtless, charging a trail in the Santa Monica Mountains, but you’ll never catch me with a GPS, iPod or a Smartphone in my pocket.  Running on caffeine and almonds most days, mowing down black beans and brown rice at night.  Keeping it simple—give me some mountains to run up, some Bukowski poetry to read and a Dylan record spinning in the background and I’m a happy man. FullSizeRender 2